Top firm help launch hotel brand in Asia-Pacific with NSW deal

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Squire Patton Boggs and Holding Redlich have helped a global hotel group launch a new hotel brand in Australia and the Asia-Pacific region.

Squire Patton Boggs advised Radisson Hotel Group (RHG) on signing the Imperial Hotel in Mount Victoria, Australia. Financial details of the deal were not disclosed.

Holding Redlich advised One Pro Investment Group, which purchased the hotel two years ago.

The agreement marks the launch of the Radisson Collection in the Asia-Pacific Region and Australia. It will also mark the rebirth of one of Australia’s first great “tourist hotels,” RHG said.

Rahul Parrab, partner and leader of the firm’s Asia-Pacific, headed the Squire Patton Boggs team. He was supported by associate Kevin Lee and graduate Shaista Azam.

The Holding Redlich team was headed by partner Ron Eames.

“This is an exciting project for Radisson and they have chosen a beautiful location in the Blue Mountains of New South Wales to introduce the Radisson Collection to Australia and the region. This project really is about revitalising the old and bringing in the new,” Parrab said.

The firm helped achieve signing in a short timeframe, Parrab said.

“Andrew Taylor at Cre8tive Property helped us to understand and adapt to the owner’s concerns, which meant we could achieve signing quickly for the benefit of both parties – smiles all round,” he said.

The launch of the new brand is key to RHG’s expansion in the Asia-Pacific said Katerina Giannouka, the hotel group’s Asia-Pacific president.

“The regional launch of the Radisson Collection, our newest brand, represents an important milestone in our Asia Pacific expansion strategy. Blending history with contemporary style and intuitive hospitality, this storied hotel is destined to become a genuine local landmark, whilst also complementing our existing hotels in Australia. We look forward to creating a vibrant epicentre for visitors and the local community in the Blue Mountains. This will write a new chapter in the tale of this Australian icon,” she said.

The hotel, which first opened in 1878, has hosted prime ministers and royalty, including King George V and George VI. The property, which will be officially known as Imperial Hotel, A Radisson Collection Hotel, is expected to open in 2023.