Most clients wouldn’t recommend their law firm
Just 40 per cent of clients would recommend their primary law firm to a client according to a study by BTI Consulting.
The study says that only the best law firms are worthy of recommendation but when a client commends a firm to their peers, they usually act on the advice and become clients too.
When asked why they would make a recommendation, 64.5 per cent cited superior client service – vastly overshadowing expertise (12.8 per cent), breadth & depth (10.6 per cent), High calibre lawyers (9.2 per cent) and even legal skills (2.8 per cent.)
Among the things that clients told the BTI survey
that they want a law firm that changes its approach delivering legal services including client input in designing the new approach; sets performance goals for itself which are tied to client goals; and increases investment in understanding the client’s business.
They also expect their law firms to continue to improve.
Dentons partners with funding firm for legal tech push
Denton’s NextLaw Labs has partnered with funding firm Seedcamp to launch a global push to attract early-stage legal startups. Selected startups will receive training, mentorship and investment from both firms.
Seedcamp’s founding partner Reshma Sohoni believes the time is right for innovation and disruption in the legal profession: “The legal market is primed for fresh, forward-thinking startups to come in and shake up tradition.”
Applications for startups wishing to apply are now open.
Trademark dispute over chocolate-covered peanuts
Two of the world’s largest food manufacturers have been in court over a dispute involving chocolate-covered peanuts.
The case, in Sweden, was brought by Kraft, which makes Marabou, chocolate-covered peanuts marketed with a lower case ‘m’ which says that Mars infringes its trademark by using lower case letters on its ‘m&m’s’ packets.
The Svea Court of Appeal has agreed with Kraft but ruled that the upper case style M&M’s, used by Mars in corporate communications, is not an infringement.